iTour Case Studies

The first tours made by iTourMobile were an experiment in Williamsburg, Virginia. The first tour was a free tour of Colonial Williamsburg that delivers an informative digital experience through all of the houses and historic points of interest in Colonial Williamsburg, and the second was a $4.99 app of the city’s popular ghost tour.

Mobile apps have changed the business of marketing. Push notifications use the latest technology to make intelligent recommendations to consumers and obtain information about customers that was once impossible.

In preparation for its move to a new building in 2015, the Whitney Museum of American Art has been giving thoughtful consideration to its interpretive plan and strategies, including its use of mobile devices and digital media in the galleries and beyond.

The Museum of Science and Industry, Chicago, conducted a national survey of youth and adults in August 2011. Our purpose was to help us better understand our audience and their relationship to technology and digital media.